Speak izy [ Motor in the streets]
A fully electric version of the new Range Rover is on the
way, and it’ll debut in 2024. The first all-electric Land Rover
was due in 2024, Jaguar Land Rover CEO Thierry Bolloré
admitted, to be followed by five more in rapid fire within two
The purity of electric is the next natural step. At the heart of
invention will be the electrification of both the Jaguar and Land
Rover brands. By the middle of the decade, Jaguar will have
undergone a renaissance to emerge as a pure electric luxury brand
with a dramatically beautiful new portfolio of emotionally engaging
designs and pioneering next-generation technologies.
Hybrid electric vehicles (HEVs) typically use less fuel than similar conventional
vehicles, because they employ electric-drive technologies to boost vehicle
efficiency through regenerative braking—recapturing energy otherwise lost during
braking. Plug-in hybrid electric vehicles (PHEVs) and all-electric vehicles (EVs),
also referred to as battery electric vehicles, are both capable of being powered
solely by electricity, which is produced in the United States from natural gas, coal,
nuclear energy, wind energy, hydropower, and solar energy.
Although energy costs for hybrid and plug-in electric vehicles are generally lower
than for similar conventional vehicles, purchase prices can be significantly higher.
Prices are likely to equalize with conventional vehicles, as production volumes
increase and battery technologies continue to mature. Also, initial costs can be
offset by fuel cost savings.
The UK government’s pledge to ban the sale of all new
non-electric cars, including gasoline, diesel and hybrid
vehicles from 2035, highlights the drive to end the
nation’s contribution to Climate Change by 2050.
If the 2035 target is to be met, we will all see evolutions
in the transport and mobility routines that keep our lives
moving. From using ultra-fast wireless charging to
supporting the developing world by repurposing car
batteries, WMG, at the University of Warwick,
delivering advances in electrification knowledge and
technologies, which will enable the leap to an electric
However this further begs the question of performance
and reliability in the Jaguar Landrover electric cars that
will be manufactured. Performance and reliability can
unlock the possibility of producing a battery solution that
matches the performance of conventional gasoline and
diesel vehicles, meeting consumers’ expectations,
helping drive the uptake of hybrid and electric transport
and supporting the Government’s ‘Road to Zero’ strategy
—aiming to make road transport emission-free by 2050.
The reason people don’t buy electric cars today is
because they’re too expensive, there is widespread
scepticism around the battery range and therefore
pressing questions around the regularity and reliability of
charge points. The current best-in-class technologies are
able to meet the needs of a small percentage of users
and the need to plan an efficient battery charging
infrastructure is key. The relationship between the
charging infrastructure and the manufacture of the
batteries is key, especially when considered in relation to
consumers’ typical mobility behaviours and patterns.
For the most part the public are in favour of EVs, but until
they meet the threshold requirements of range,
rechargeability and affordability of individual users, they will remain beyond reach.