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Though it’s impossible to know what is going to happen in the
future, everyone can take a guess.
Though some answers were a bit out there, it did raise some
questions. Will festivals even be a thing? Would you be able to rave
at your house with the same excitement as when you are at your
favorite festival? Are raves going in the right direction? Sometimes
the way things evolve are not the best. Even though every festival is
different, the general feeling is often similar, or at least have a
number of similarities, including music, lights, crowds, DJs, etc. But
could the future change what makes a festival, well a festival?
Though 2050 sounds far away, it really is not. That said, just think
about how much has changed and evolved in the last 20 years.
It seems however that festivals of the future will just be recycled
festivals of the past. That probably has some truth to it. Many ideas
come from others ideas. People just work on ideas that are already
in form and enhance it, or adjust it to be what they want. Recycled
ideas are probably not too far from reality.
Everyone talks about escaping the reality that is the “real world”
when we attend a festival. We go out and create our own little town,
listen to music, and escape from our regular, mundane lives. As
years go by, the town we create can become more elaborate.
Hopefully we never lose track of why we are there, but more
meaning can evolve from what a festival is.
The average attendee has become savvier at finding an event that
speaks directly to their taste and focuses on using creativity to
make it a unique experience for punters. Creative stage designs,
artistic installations and immersive performers/performances are
some of the many angles festivals have taken to stand out from the
growing crowd.
Technology has played a huge role in the development of events.
Touring shows have implemented the latest equipment in
engineering, pushing the boundaries to help create unreal experiences. In 2012 Coachella used hologram technology to
simulate a performance between a digital Tupac reuniting the late
rap legend with Snoop Dogg and Dr. Dre. This was the first time
something like this had been utilised for a live music event but not
the last.
The most common and wide-spread adoption during our times of
isolation has to be the advent of streaming. Since the Coronavirus
lockdown was enforced, virtual mass gatherings of DJs performers
and artists have taken to the digital stage, using platforms such as
Facebook, Instagram, Twitch and YouTube to provide an alternative
to the events we were looking forward to attending.
Experience led festivals are also taking off as it has been proven
that customers crave the unique, new and exciting. If the individual
elements of wellness festivals, creativity, theatrics, poetry, comedy
could all be combined into one event, wouldn’t this make for
something spectacular? Although this is not anything new, we
wonder whether the diversification of festivals will lead to alternative
activities being more common place in all events, and something
that is nearly expected of.
An element we cannot neglect has to be location and venues. They
truly make the difference between a festival is a success, or not.
Muddy fields, backyards and farms hardly spring to mind as the
most picturesque of settings. Although they allow for a wealth of
creativity with a blank canvas to build up from, modern day
customers are now looking for unique experiences, which stand out.

punters challenge

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